How to Calculate MRR: A Comprehensive Guide to Calculating Monthly Recurring Revenue for SaaS Businesses

Monthly Recurring Revenue (MRR) is a key metric in evaluating the success of a software-as-a-service (SaaS) business. But what is MRR? How do you calculate MRR? And, most importantly, how can tracking MRR help your business?

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The Role of Pricing in Driving Monthly Recurring Revenue for Your Business

Pricing is a critical aspect of building a successful business with a steady monthly recurring revenue (MRR). The right pricing strategy can help you attract and retain customers, increase MRR, and achieve sustainable growth. In this article, we'll explore the role of pricing in driving MRR for your business...

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How to Optimize Pricing Plans to Maximize Monthly Recurring Revenue

Having the right pricing plans in place is essential to maximizing Monthly Recurring Revenue (MRR). Without the right pricing model, it can be hard to convert customers, increase revenue and create an attractive pricing scheme that suits both your customers and your business...

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The Connection between Customer Retention and Monthly Recurring Revenue

The recent uptick in Monthly Recurring Revenue (MRR) is making customer retention a major focus for many businesses. After all, keeping existing customers instead of acquiring new ones is more cost-effective and a better use of resources. With more data and tools available for businesses to track retention, the correlation between it and MRR is becoming increasingly clear...

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The Dos and Don'ts of Achieving Monthly Recurring Revenue Growth

Achieving monthly recurring revenue growth is at the top of the to-do list for many businesses. And for good reason - subscription services are an effective way of providing value to customers and growing revenue streams. However, there are some dos and don'ts that need to be taken into account if you're looking to grow your Monthly Recurring Revenue...

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What is ARR (Annual Run Rate)

Thankfully, this metric is very simple to explain. ARR metric, or Annual Run Rate, is essentially your MRR value multiplied by 12.

Much like Monthly Recurring Revenue, ARR tells you how much revenue your business is generating within a fixed time frame (in this case annually), based on your current subscriptions...

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What is MRR (Monthly Recurring Revenue)

Monthly Recurring Revenue, often abbreviated as MRR, is one of the most important metrics a SaaS business should track, and for a good reason: monitored over time it is a very good indicator of how your business is doing.

That being said, it is not a golden bullet and you should also keep an eye on other metrics, such as Revenue Churn and Cohort Analysis, which can unearth problems you wouldn’t otherwise notice...

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New metrics available in

We are happy to announce that recently added a number of new metrics:

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A little backstory: If you ever built a SaaS business, you undoubtedly wondered, at one point or another, what is the best way to calculate your Monthly Recurring Revenue (described by some as the most important metric for a SaaS business). This is where I found myself at the beginning of 2015, having just launched a tiny SaaS app...

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